I love a good movie trailer. Some people don’t care for them. I, however, like to make sure my ass is in the theater well before the movie starts. The ritual of viewing trailers is just as integral to me as the movie I paid to see.
I like to think of a solid movie trailer as one that sells tone more so than plot; gives you a sense of scale and impact more than company branding or, *deep sigh* another cinematic universe. If it does the job, then I won’t need any word-of-mouth buzz to get me lining up. (I steer well and clear from those obnoxious critic pull-quote trailers.) Whether this is a prelude to my eventual Best Films of the Year list remains to be seen. Nevertheless, these were the trailers of 2019 that worked for me. Continue reading